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April 1 of 2021

Picafuel has developed an all-in-one digital platform for streamlining every type of customer interaction in the fuel retail industry, providing its customers with efficiency, security and a new level of profitability.

WIND Ventures supported the alliance of Picafuel with Terpel in Colombia and maintains a Warrant with the Company.

More information at https://www.picafuel.com/

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A mobility startup expansion opportunity
Mobility July 14 of 2020

A mobility startup expansion opportunity

The typical approach for US startups has been to first dominate their home market and then figure out the right international expansion strategy. On the surface, it is not an unreasonable approach. Most US markets use the same language, payment systems, marketing channels, and so on which makes expansion very straightforward and scalable. But once a startup conquers the San Franciscos, New Yorks, and Chicagos, it might be worthwhile to look at whether the next US city is going to net benefit the startup more than an international option.